Amsterdam: when demand rises
Amsterdam combines heavy international tourism with a handful of dates that change the whole city for a day or a week: King's Day in April, the dance-music week in October, a large broadcast trade show in September and the autumn marathon. The Netherlands also staggers its school holidays across three regions, which spreads Dutch family demand over a longer summer.
School holidays
Amsterdam (province of Noord-Holland) is in region North. The autumn and spring dates are advisory and schools may differ. Summer 2027 in the other regions: Middle 17 July – 29 August, South 24 July – 5 September.
| What | When |
|---|---|
| Autumn holiday (advisory) | 10–18 October 2026 |
| Christmas holiday | 19 December 2026 – 3 January 2027 |
| Spring holiday (advisory) | 20–28 February 2027 |
| May holiday | 24 April – 2 May 2027 |
| Summer holiday (region North) | 10 July – 22 August 2027 |
Source: Rijksoverheid.nl · regions
Recurring demand drivers
Dates were read on the source shown on each line. "dates published by the organiser" means the next edition was not yet announced on the organiser's site: check the link.
| When | What |
|---|---|
| 27 April 2027 | King's Day (Koningsdag) City celebration A national holiday that falls on a Tuesday in 2027; the night before is the key night. Source: Rijksoverheid.nl |
| 30–31 October 2027 | TCS Amsterdam Marathon Sport A weekend of races announced by the organiser for 2027. Source: tcsamsterdammarathon.eu |
| dates published by the organiser | Amsterdam Dance Event (ADE) Festival / culture A conference by day and hundreds of club nights in October; an international crowd for several nights. Source: amsterdam-dance-event.nl |
| dates published by the organiser | IBC (broadcast and media trade show) Trade fair / conference RAI Amsterdam A large international trade show held in September; business visitors on weekdays. Source: show.ibc.org |
How to price this city
Single-day peaks such as King's Day are about one or two nights: raise those, set a minimum stay that does not create an unsellable night on either side, and keep the rest of the week normal. For week-long events, plan the whole run of nights and watch how quickly they fill; if they go fast months ahead, the price was probably too low.