Pricing guides
Seven guides that turn a demand calendar into prices. They describe a method, without invented figures: the numbers should come from your own bookings and from the listings around you.
How to adjust your price around a demand peakA peak is not one night at a high price. It is a short run of nights with different value, and the way you price the edges matters as much as the centre.School holidays: whose holidays fill your calendar?The school holidays that move your bookings are those of the families who travel to you, which are not always the ones of the city you host in.Trade fairs and conferences: pricing business demandA big fair can fill a city in a month that tourism alone would leave quiet. Its guests book differently from holidaymakers, and your pricing should follow.Big sporting events and festivals: short, sharp peaksA marathon, a big match or a music festival can fill a city for a night or a weekend. These peaks are short, so precision matters more than size.Minimum stays and gap nights around peaksA minimum stay is a pricing tool in its own right. Set well, it protects your peak; set badly, it empties the nights around it.Build your own 12-month pricing calendarOne page, twelve months, every night tagged with a reason. Building it takes an afternoon and saves you from pricing each peak in a hurry.After the peak: low season and shoulder monthsEvery city on this site has quieter weeks. How you handle them often matters as much for your year as how you price the peaks.