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Build your own 12-month pricing calendar

One page, twelve months, every night tagged with a reason. Building it takes an afternoon and saves you from pricing each peak in a hurry.

Step 1: a sheet with one row per night

Create a simple table with one row per night for the next twelve months, and columns for the date, the day of the week, the reason (if any) the night is special, your planned price, your minimum stay and, later, what actually happened.

Step 2: add the fixed frame

Fill in public holidays and the school holidays that matter for your guests, from the official sources. These are the dates you know furthest in advance, and they set the base rhythm of your year.

Step 3: add the events

Add the events that drive demand near your home: trade fairs, races, matches, festivals. Use only dates announced by the organiser; for events without a confirmed date, add a note on the likely month and a reminder to check again. The city pages of this site are a starting point, not a complete list.

Step 4: add your own history

If you have hosted for a year or more, mark the weeks that filled early and those that stayed empty. Your own history is the best evidence of how your home responds to each driver.

Step 5: give every night a level

Instead of a price per night straight away, give each night a level: low, normal, shoulder or core. Then decide a price for each level, based on your recent bookings and the listings you compete with. Changing four levels is much easier than changing 365 prices.

Step 6: review monthly

Once a month, update the sheet: new events announced, nights that sold faster or slower than expected, and the "what happened" column. After a year, you have a calendar built on your own results.

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